Jen and Mitko – Guests in the show “With love for Plovdiv”

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The interview tells the story of Jen and Mitko leaving their comfortable life and careers in Silicon Valley to move to Bulgaria and build Bulgarian Honey Company. Their journey starts with an unusual wedding gift: Mitko’s family apiary in Sokolitsa, continuing a beekeeping tradition that goes back about a century. At the time, Jen had a successful career in real estate investments in California, while Mitko had a strong cybersecurity career. Instead of treating the apiary as a symbolic gift, they turned it into a business and life mission.

The core message is that Bulgaria has underused potential, especially in agriculture, local products, and entrepreneurship. Mitko’s vision is to make Bulgaria known internationally not only for roses, but also for high-quality honey. Jen frames their move as bringing the “American dream” to Bulgaria: seeing opportunity where many locals see only problems.

The interview also highlights their brand philosophy: love, happiness, planet, sustainable honey production, support for local Bulgarian beekeepers, and modernizing how honey is presented and sold. Their company focuses on Bulgarian honey, flavored honey products, and a more creative retail experience, including their distinctive pink shop in central Plovdiv.